"He makes some important points which are not as widely known as they should be, for example that newspapers are 'highly scalable' businesses, meaning they can cut costs rapidly when revenues fall. . . . that newspapers can also save money by selling fewer print copies . . . and that the UK is unusual in its lack of a newspaper subscription culture."
H-Net read review

"A well-researched book that provides a concise history lesson about the state of newspapers
over the last three centuries as well as meaningful insights about business models and major consolidation trends in the United Kingdom."
Newspaper Research Journal read review